Week Two - Internet Marketing Empiricism

Every Monday night in a lovely high tech classroom on the third floor of the Humber North campus, Professor Rob Campbell leads a group of eighteen college students through the mysteries of internet marketing.

On the evening of Jan 27th 2015 we met again in classroom E344 and after logging into our Blogger CMS dashboards we set about making our portals look more professional by adding new functionality and sidebar gadgets.  As a group we discussed how to get and add Feedburner RSS feed syndication services, and get the AddThis follow buttons, and let's not forget about the About Me page. We discussed at length how page are different than posts, and how you may have to add the Pages Gadget to see your new page in your blog sidebar, depending on the template.

Finally, most importantly for skeptics who ask 'who cares?' we added Google Analytics to our blogs. Now we can really keep an eye on our stats and track real time visits too, and later we'll be able to boast amongst ourselves of our traffic and the reach and power of our collective voice. 

Everyone in the class who has a blog now needs followers, subscribers, and social media fans and friends; so when you are ready post your blog URL to the Humber Markt251 Facebook group so we can all get excited about your passion, blog design or journalistic prowess. I'm not going to link to the gruop here, as all students are already members, and its a private group.

We learn by trying everything once! We are experimenting, and by seeing what works and what doesn't work, we are continuously improving our blogger templates and developing our blog subject matter. We are collecting 'empiric knowledge' of blogging and how to make our blogs into our best business voices and accommodate our social media tools and amplify our messaging and personal brands. 

In class I had the opportunity to discuss 'empiric knowledge' and so here I will repeat the fundamentals of Empiricism which Wikipedia defines as 'a theory which states that knowledge comes only or primarily from sensory experience.^[1] '  Empiricism in the philosophy of science emphasizes evidence, especially as discovered through experimentation.

And I'll even bring the picture of Sir John Locke from Wikipedia into this blog by copying its URL (the image location)

http://upload.wikimedia.org/wikipedia/commons/thumb/d/d1/JohnLocke.png/220px-JohnLocke.png

into the media upload window under the paste URL option.

Next I will click on the picture and ALIGN right, so the picture sits nicely to the right of this text and it appears as though John himself is reading the words. That's called a 'dynamic layout' for any interested.

John Locke didn't have the teaching power of YouTube videos at his command.

As a mostly self taught individual today I do believe one of the best things to learn is 'how to learn', and what to search in Google, YouTube, Quora, Newsy, or Wikipedia to get the answers you need to and teach yourself to be the master.