Just because you have a blog doesn't mean you are all powerful, yet.
The main purpose of doing multiple platform brand storytelling is to find more readers and 'buyers', and in doing so you show Google that people really do care about your content. The trick is to engineer social sharing by posting the most interesting bits in places where Google most frequently checks for usability.As visualized in the chart above, the featured story is comprised of text and photos and is funneled down through the media engine to maximize its appeal and make as many incoming links as possible to the client with ANY duplicate content. This is #memeweaving
